Sunday, 27 October 2013

Design method FINAL Project

Design Method class , My lecturer let us choose any topic that we interested. There are many brand and product in this world. 



After I did this research I just realise they are many brand is under the same company.



Come out with Five Ideas:
1. KIT KAT
- Develop a new way to having kit kay.
- Children can mix kit kat with milk.
- Adult mix kit kat with coffee.

2. Yogurt
- come with yogurt ice-cream with new flavour.
- a yogurt ice cream ( healthy, slim, sugar free, vitamin)

3. Haagen Dazs
- Research about chocolate.
  -- How it make and Chocolate comes from where.
  ( In the end, Haagen Dazs is my title that i choose)

What is chocolate? Where does chocolate come from?
Chocolate produced from the seed of the tropical " Theobroma cacao" a small tropical tree, usually called " CACAO". Cacao is native to Central and South America, but it is grown commercially throughout the tropics. About 70% of the world's cacao is grown in Africa. 



Theobroma Cacao tree


The fruits grow for 150 - 180 days, contains 30 - 40 seeds. A good tree produces up to 40 pods a year.

- The seeds of cacao have intense bitter taste, must be fermented to develop flavour. 
- After fermented, the beans dried, cleaned then roasted and remove shell produce cacao nibs.
(Cacao nibs -> Cacao mass)"pure chocolate rough form"
- Cacao mass is liquefied then moulded with or without other ingredients it will become chocolate liquor.
- Chocolate liquor can processed into two types : Cocoa solids and Cocoa butter


Type of chocolate:
  1. Sweet Chocolate contains cocoa solids, cocoa butter, fat and sugar
  2. Milk Chocolate contains sweet chocolate add milk powder or condensed milk.
  3. White Chocolate contains cocoa butter, sugar, milk but didn't have cocoa solids.
The words "chocolate" comes from the Aztee words, "Xocolati". which ironically means "bitter water"
Types of chocolate:


There are so many type of chocolate : unsweetened chocolate, white chocolate, milk chocolate and dark chocolate.

This is mind-mapping before I start research about "Dark Chocolate".
Six thinking hats method used in this mind mapping.




Thru my mind mapping, I realise many some of the people didn't eat or dont like chocolate because they think chocolate will causes fats and not good in healthy. 


Research benefits of Dark Chocolate.


There are many benefit of dark chocolate. Many consumer don't really understand what the benefit of eating dark chocolate. 
Lets me explain a bit about benefit of dark chocolate after i go through the research.

- Dark chocolate has more cacao and less sugar than other chocolate, so it is considered healthier than milk and white chocolate.

- Dark chocolate contains "flavonoids" and " antioxidants".

- Flavonoids is naturally occurring substances found in plants have antioxidant action. Flavonoids in dark chocolate, which is improve blood flow to the brain and improve blood flow to the retina as well.

- Antioxidants protect our cells from damage caused by free radicals, when you eat too many free radicals in your body they start to attack your cells and that can lead over time to low grade inflamanation and some to diseases cancer and heart diseases. 

- Dark chocolate also may have something in common with carrots.

- It is good for our heart and blood vessels. People who eat dark chocolate experience less heart diseases, less heart attacks and less strokes.

- Research according to Ori Hamfmekler, order fully benefit from dark chocolate. A person should not consume more than about 3.5 ounces to 7 ounces a day ( 1 punches  28.349 grams ) 


Kit Kat Senses contains 31g




Small bar - 15 g
Medium bar- 40g



small packaging - 100g
big packaging - 200g




-  Dark chocolate is good for your heart and your blood vessels. People who eat chocolate in suitable amount experience less heart disease, less heart attacks and less stroke.

- Eat dark chocolate have about 30% less heart disease and strokes compared who didn't eat.
- Eat dark chocolate more than twice per week had over 30% less atheistic plaque. one of the ,ain causes and symptoms of heart disease no matter sex, age ,calories intake, smoking or diabetes status.

In the other words, there are lot of good reasons to eat chocolate regular, but no reason to over do it. Of course eating chocolate works much better if you also eat a diet rich in plants foods and fibre and exercise regular.

- The smell of chocolate increases the brain waves, which trigger relaxation and can make people happy or improve moods.


The Myths of Chocolate


-- Chocolate is high in caffeine.
Fact = While eating chocolate may perk you up, it is actually not very high in caffeine. A 1.4 ounces= chocolate bar or an 8 ounces glass of chocolate milk both contains 6mg of caffeine only, the same amount as a cup of decaffeinated coffee. ( For reference, regular coffee contains about 65- 135mg of caffeine)

-- Chocolate is loaded with saturated fat and is bad for your cholesterol.
Fact = Stearic acid, the main saturated fat found in milk chocolate is unique.
Reseach as shown that it doesnt raise cholesterol level the same way that other types of saturated fats do. In fact eating a 1.4 ounces chocolate bar instead of a carbohydrate rich snacks has been shown to increases HDC (good) cholesterol.

-- Chocolate lacks of any nutritional value.
Fact = Chocolate is good source of magnesium, copper, iron and zinc. It also contains polyphenols ( an antioxidant also found in tea and red wine) that have been associated with a decreased risk of coronary diseases.

-- Chocolate is high in fat can lead to weight gain.
Fact = In moderation can be a part of low-fat eating. An occasional chocolate treat also help you stick to your healthy diet . Health professional and nutritions suggest that the calories from fat should account for no more than 30% of your daily caloric intake. Atypical 1.5oz milk chocolate bar contains 13 grams of fat ; dark chocolate only contains 12 grams of fat.

Conclusion, go for quality in small amounts dark chocolate more than 65% cacao and eat maximum 7 ounces per day. Anythings over taking also going to have a problem.

Challenge of project : - problem of eating chocolate.
                                   - many people dont eat chocolate.
                                   - they believe chocolate is not good for health.
                                   - how to educate people about dark chocolate knowledge.

Approach : -  This research prove that go for good quality ( up to 65% cacao ) in small amounts of dark                         
                      chocolate per day is good for health.
                   -  Educate people schedule the time must eat at least 3.5 ounces per day and eat healthy and                
                      exercise regularly. 


Final outcome


- The chocolate diet authors John Ashton and Lily Stoyanovska provide a large trove of research that suggests chocolate, specifically dark chocolate. Provides astonishing amount of health benefits for consumers. The two have devised a diet that incorporates chocolate into an effective weight loss.

- Most importantly for dieters, dack chocolate rates low on the glycemic index.

- Low glycemic foods break down slowly in the digestive tract, with pronto feeling of fullness suppresses to the appetite. Cacao contains finer, block fat absorption.

- Dark chocolate should incorporate all the fundamental components of a standard weight loss plan. The aerobic exercise and strength training need to be a big part of the equation. So dark chocolate considered is snack or dessert. You needs to composed of servings of fruits , vegetables and proteins. 

- Eat right , exercise and keep the right amount of dark chocolate.

Conclusion every day take maximum 7.5 ounces dark chocolate is not only good for our health and it is also won't make us weight gain. 








1.5 ounces dark chocolate pearls






Dark chocolate 72%, 3.5 ounces

Progress for Visual Outcome.







Final visual - Print advertising



Look and feel on billboard 


Still in progress.....











Wednesday, 23 October 2013

Typography with element

An interesting poster design recently. Photography mix with typography and elements. So take it as example and apply our own design and creative.


Example:





Visual that I research...






Progress









Final outcome






Monday, 21 October 2013

Movie Cover

Week 4
Redesign any movie poster.

I choose redesign " Snow White and the huntsman "








Sketching on A4 paper





Progress in AI and PS


Confirm the sketches. Draw on graph paper




Trace in AI








Edit in Photoshop








The font is not attractive enough, my lecturer give me suggestion can try do a 3D font in AI.







Final Outcome 


The font I choose to use 3D create it in AI and clipping mask a texture with the font.

Sunday, 13 October 2013

I believe in Advertising - Smart Copywriting

A successful advertising must have a good or creative Copywriting. Copywriting is the soul of any advertising. Here is some research I feel quick creative.


Steinlager Beer : Be the Artist not the Canvas

This year A New Zealand beer company, Steinlager beer launching a commercial and print ads about encourage responsible drinking created by DDB Auckland.  A creative tagline "Be the Artist not the Canvas" at the first when read the tagline I could not understand what is the message they want to deliver. So I research visual and watch the video. It is a really creative ideas, using a different tagline to bring out their real meaning. The company is pay attention to the bad habits of drinking, they persuading audience drink responsibly with their beer.


Print Advertising






 Tv Commercial



Advertising Agency: DDB, Auckland, New Zealand
Copywriter: Natalie Knight



International Beer Club: Trip around the world

"A trip around the world in every round" This copywriting is simple but very match with visual and the title. You can feel you are travelling around the world in the every round when you drinking.
The visual is clean only present a cup of beer inside have some country is instinct and the tagline it is enough strong.







Fedex : BABY



I was just laugh when see this visual. FedEx want to bring out the message, their delivery services is coming unexpectedly. Tagline "BABY" is too simple and not really attract audience. But if you see watch attentively the visual is creative.




Research on Advertising Campaign

The Marketing advertising campaign is to advertise a company or a product in order to reach the target audience. The objective is attract attention of audience make sure they have a deep impression of the campaign and increasing sales have a perfect win-win results.
Now or in the future, designers likes to use guerrilla style or maybe creative and heart-warming ideas.

This is the website describe about 10 creative marketing advertising campaigns I would like to share with you all.
http://www.hongkiat.com/blog/creative-marketing-ad-campaigns/

After reading through the website, here to share out my comment.

1) E-Mart Sunny Sale Campaign.



First, I love this ideas so much. It is creative and directly solve the problem that E-Mart having. The period for scanning the QR codes is available around 1 hour only. It makes all people go crazy and wait for the 12pm only to get the "sunny code". Besides that, E-mart has a considerate services for customers - Delivery Services. For my opinion, the main point of a successful marketing advertising campaign is willing to stronger the weakness of the company, attract attention of audience make them crazy for it, that count as a successful Advertising Campaign.

Of course, it is also have a little bit problem that I don't like. The tagline is a bit too simple and not enough attractive.


E-Mart Sunny Sales Video
http://youtu.be/EvIJfUySmY0



2)

Coca-Cola - Small World Machine


Delites - How far will you go 



 Samsung - 'Stare Down" The S 4 for 1 hour. 




There is another way or idea to advertise a campaign. This few Advertising Campaign are used almost the same method to present their campaign. " Coca-Cola - Small World Machine," " Delites - How far will you go ," " Samsung - 'Stare Down" The S 4 for 1 hour. The way they attract audience, set up the machines in a place is crowded. Let ready to get a challenge and surprise from the machines, they can get prize. This ideas was a bit normal but it can entertainment and attract attention audience bring them happiness.


Research from  http://www.hongkiat.com/blog/creative-marketing-ad-campaigns/