I believe in Advertising - Smart Copywriting

A successful advertising must have a good or creative Copywriting. Copywriting is the soul of any advertising. Here is some research I feel quick creative.


Steinlager Beer : Be the Artist not the Canvas

This year A New Zealand beer company, Steinlager beer launching a commercial and print ads about encourage responsible drinking created by DDB Auckland.  A creative tagline "Be the Artist not the Canvas" at the first when read the tagline I could not understand what is the message they want to deliver. So I research visual and watch the video. It is a really creative ideas, using a different tagline to bring out their real meaning. The company is pay attention to the bad habits of drinking, they persuading audience drink responsibly with their beer.

Print Advertising

 Tv Commercial

http://www.youtube.com/watch?v=oeR7lupVGnM

Advertising Agency: DDB, Auckland, New Zealand

Copywriter: Natalie Knight

International Beer Club: Trip around the world

"A trip around the world in every round" This copywriting is simple but very match with visual and the title. You can feel you are travelling around the world in the every round when you drinking.

The visual is clean only present a cup of beer inside have some country is instinct and the tagline it is enough strong.

Fedex : BABY

I was just laugh when see this visual. FedEx want to bring out the message, their delivery services is coming unexpectedly. Tagline "BABY" is too simple and not really attract audience. But if you see watch attentively the visual is creative.