Saturday 25 May 2013

ADVERTISING CAMPAIGN - WEEK 10

WEEK TASK 8- Google Glass


Google glass is a wearable computer with a head-mounted display that is being developed by GOOGLE in Project Glass research and development project. This is being developed by Google X Lab and the project was announced on Google+ by project glass lead Babak Parviz , Steve Lee and Sebastian Thrun. Google Glass information in a smartphone like hands free format, that can interact with the internet via voice commands. Google is considering partnering with sunglass retailers such as Ray-Ban or Warby Parker and also may open retail stores.

The first glass demo was in August 2011. According to the employees the glass was originally predicted to be available to the public by end of 2012. In April 2012, the product began testing.

Features
- Photography and video
Take photos, Record video

- Google applications
Google now, Google maps, Google+  and Gmail

- Third party applications
On April 15 2013, Google allowing for developers to start making apps for Glass

- Voice commands

Technical specifications
-Android 4.0.4 and higher
-No official information about display resolution, 640x360
-5 megapixel camera, capable of 720p video recording
-Wifi 802.11b/g
-Bluetooth
-16GB storage
-Texas Instruments OMap 4430 SoC 1.2Ghz Dual
-682MB Ram
-3 axis Gyroscope
-3 axis accelerometer
-Amber light sensing and proximity sensor


GOOGLE GLASS is keep improving

2012 Sep 13 - Google glass meet fashion, DVF( DianaVon Fursterberg) fashion show in NY.
         Apr 26 - NewYork Times Apps
         Apr 30 - Google Glass got Twitter App
         May 2  - Takes photos with a wink
         May 5 - Sports on google glass
                    - New Apps "Reddit"(social news or entertaiment news on website by link or text)
          Now  - Google Glass first update, changing name the version XE5.
                    - The new features include Google+ and hang out notification post directly through glass.
                    - Facebook Apps comes to Glass.
                    - Youtube come to google glass with fullscreen BEAM.

I believe Google Glass will keep updated to become a Future of Glass and replace smartphone.

 



Mind Map and Research



Design 1




Design 2

   

Friday 10 May 2013

ADVERTISING CAMPAIGN - WEEK 9

WEEKLY TASK 7 - DOVE

Dove is starting a new conversation with men as it launches Dove Men+Care. A new range of men's personal care products that deliver comfortable skin. The new Dove Men+Care range has been developed specifically for men to help them be as comfortable in their life.

Product Line
- Dove MEN+CARE HAIR CARE
- Dove MEN+CARE BODY AND FACE WASH.
- Dove MEN+CARE BODY AND FACE BARS.



Mind-Map and Sketching





Final OUTCOME...


Design 1




Design 2