Magazine Cover

Magazine covers for this week. Fashion magazine choose by me .

Photo downloaded from Internet

This photography is fashion, clean and suitable use as magazine cover because after add title and subtitle, it won't look messy and confuse

Progress in AI 

Picture 1

Picture 1.1

Final outcome

Compare final outcome and picture 2, it has changing the title using manually kerning, hierarchy subtitle title and the price tag move from left hand side to right hand side.

Apply magazine cover design on a magazine

Picture 2

Picture 2.1

Picture 2.2

Interior Magazine ( DE magazine )

Using few interior photography, use pen tool draw out different shape and clipping mask. It look trend and few photography in cover page to attract buyer.

Copywriting Final

Cause of Car Accident.

The topic of this subject I choose CAR ACCIDENT.

There are many causes make an accident happened, which is speeding, drink driving, non wearing seat belt, drowsy driving, careless driving, loss of control and inexperience


Even with today's safety technology, millions of people die each year in car accidents and it is getting serious nowadays.
-Accident is the most unwanted thing to happen to a road user, but happen quit often.
-The most unfortunate thing is that we don’t learn from our mistakes on road, that’s why causes of accident getting serious and serious and increasing every year.
-The majority of road crashed are caused by human error.

Top Causes of Car Accident 

Accident is always a cause for affect.

Speeding

-Speeding is still the top cause of car accidents
-Human always want to get to places fast, and car manufacturers make automobiles that can break speed limits, then speed will continue to be a killer.
-The faster the car, take the more time to stop and more deadly the impact.
-Speed limits are imposed for safety reasons especially in school zones and busy pedestrian areas.

Drunk Driving

-Driving drunk has traditionally been responsible for the highest death rates in U.S
-The National highway Traffic Safety Administration estimates that 17,941 people died in 2006 in “alcohol related” collisions, representing 40 percent of total traffic deaths in the US
-Alcohol reduces concentration, decreases reaction time of a human body.
-Limbs take more to react to the instructions of brain.

Distrated Driving

Example: pick up something you dropped, arguing with someone inside your car
-Talking on the phone, texting, eating, reading, growing, apply make up
-while talking or texting on a cellphone or driving your friends around are tempting, they are dangerous distractions because they take your focus off the road

Way to avoid
-Only use a cellphone in the car in case of an emergency.
-Use hands free devices such as Bluetooth but they do not guarantee 100% that you will not be distracted.
-Involves taking your eyes off the road to temporarily tend to something going on inside or outside your car

Driving at night/ weather

-something we have little control over is the weather 
-Far too many people do not take note of the changes to their driving habits that they must take due to bad weather.
-Rain and snow can causes loss of visibility to the severity

Sleepiness/ Drowse

-Being tired at the wheel is selfish and stupid.
-Drivers, who crash their vehicles when falling asleep at the wheel.
-Most of the car accidents caused by drowsy driving occur at night.

After the research, I choose one of the topic from cause of car accident to develop and research.

Sleepiness/Drowsy driving

Nowadys, many of us are not getting the necessary rest or sleep. The number of automobile accidents caused by drowsy truck drivers or sleep deprived college students continue to be a growing concern.

Crash Characteristics

-during late-night/early morning or mid afternoon
-Driver alone in car
-Driver does not attempt to avoid a crash.
-Mostly the crash happening on a high-speed road

Groups of people
-young people (ages 21 to 29)
-shift workers whose don’t have regular sleep time (working at night/irregular hours)
-people with lack of sleep, insomnia.
-poor sleep quality
-shift workers always trying to sleep when their bodies want to be awake, work when their body want to sleep.

The way avoid drowsy driving

Sleepiness is a serious risk for young make drivers. Attitudes of this group sleepiness and driving risk, surveys of the general population suggest that knowledge of the risk is likely to be low and awareness will need to be raised.

- Don’t driving between midnight and 6am it is a high-risk situation.
- Scheduling a trip of another time to reduce risk, especially if the drive is long.
- An active lifestyle that resrtrisks sleep is a special risk
- sleepy student who works as part-time, participate in night social. Extreme tiredness and sleepless night.
- Avoid drive home from college the day your exams are over, or after a party night drive a long distance trip.
- Drive Alcohol increases sleepiness, decreases performance and increases risk.
- young men should not to drink when they are already sleepy.

Take effective steps if feel sleepy when driving.
-stop driving
-consumer the caffeine (drink coffee)
-taking 20 minutes of nap
-Shift work maybe increase the risk of drowsy-driving crashes
Rotating shift workers are often sleepy because their work times are inconsistent with natural sleep wake cycle less sleep and lower quality of sleep. Driving when sleepy is a risky behavior that cause many serious crashes.

Take effective steps to reduce your risks.

-Getting good sleep by creating a good, dark, quiet environment
-trying to sleep at the same time every day.
-avoid driving home from work or college while feel sleepy.

How many hours of sleep do you need?

-According to the National Institutes of Health, the average adult sleep less than seven hours per night.
-In this fast-paced society, six or seven hours of sleep may sound pretty good.
-most healthy adults need between seven and a half to nine hours of sleep per night to function at their best.

Consequences of too little sleep
Cause: - memory problems

          - Depression

       - A weakening of your immune system, increasing your chance of becoming sick.
       - increase in perception of pain
        - drowsy when driving

The dangers of sleep deprivation

-Based on study, many studies make it clear that sleep deprivation is dangerous.
-Sleep deprivation also magnifies alcohol’s effect on the body, so a fatigued person who drink will become much more impaired than someone who is well rested.

Drowsy driver is responsible for an estimated 56,000 motor vehicles accident and 1,500 deaths each year according to the National Highway Traffic Safety Administration. Drowsiness is the last step before falling asleep

National Highway Traffic Safety Administration find out how you know you might be starting drowsy.
-have trouble keeping your eyes focused.
-cant stop yawning.
-cant remember driving the last few miles

Sign and symptoms  of sleep deprivation and lack of sleep
-Getting less than eight hours of sleep each night, chances are youre sleep deprived. What more, you have no idea just how much lack of sleep is affecting you.
-If you have a habit of skimping on sleep, maybe it feels normal to get sleepy when meeting, struggling through the afternoon slump, dozing off after the dinner.

You maybe sleep deprived if you feel
-need an alarm clock in order to wake up
-Rely on snooze button
-have a hard time to getting out of bed in the morning
-feel sluggish in the afternoon
-get sleepy in meetings, lectures, or warm rooms
-Get drowsy after heavy meals or when driving.
-Fall asleep in five minutes of going to bed

The effect lack of sleep

-Lack of sleep has a wide range of negative effects that make your daytime drowsiness.
The effect
-Drowsy and lack of motivation.
-moodiness and irritability
-Reduced creativity and problem-solving skills
-concentration and memory problems
-increased risk of accident
-increased risk of diabetes, heart disease, and health problems

Two type of sleep

-Non-Rem(NREM) sleep
Consists of four stages of sleep, each deeper than the last.

1^st stage
-This stage about five minutes. Eyes move slowly under the eyelids, muscle activity slows down, and easily awakened.

2^nd stage
-first stage of true sleep. Eyes movement stops, heart rate slows, body temperature decreases.

3^rd Stage
-deepest stage of sleep/ brain waves are extremely slow.

How to sleep better?

-sleep schedule, bedtime habits, and day to day lifestyle choices can make an enormous difference to the quality of your night rest.
-Important to find the sleep strategies that work best for you

1. Keep a regular sleep schedule
- set a regular bedtime
- wake up at the same time everyday
- be smart on napping
- fight after dinner drowsiness

2.Create a relaxing bedtime routine
- Keep noise down
- Keep the room cool
- Make sure your bed is comfortable
- Choose a good mattress or a pillow
- Enough room to stretch and turn comfortably.
- Eat right and get regular exercise
- Don’t having big meals at night.
-Avoid alcohol before bed
-Cut down on caffeine
-Quit Smoking

Get out from drowse life./ Avoid make you drowsy?

-The important of choosing a good mattress and pillows.
-Choosing a right pillow has much importance knowledge.
-Sleeping with a pillow that is overstuffed or too thin can impact your sleep quality and how you feel in the morning.

Why the right pillow is important?
-A good pillow that is deal for a person is not just important to ensure that person sleep comfortably but it also help in offering great help to a tired, aching body.
-Make sure sleep comfortable and insomnia.
-The right pillow can give the necessary support to the back, the spine and the neck of a person making truly relax muscles and enjoy a relaxing night’s sleep.

NIKE Teaser Advertising

                        

mind mapping

Idea

My very first idea is Nike will launching a new sports shoes that suitable to wear at any time and anywhere. So the visual idea is three different country picture combine and the line is connecting this three picture.

Tagline:

- Walk with your hearts.

- Your shoes is your heart beat.

- Run the city.

"Run the City" I decided to use as my tagline.

Progress in AI

                                                                    Final Outcome

                                                    

     

           

Typography on picture

This is a Jack Daniel's Whiskey bottle. This designer use the font to firm out a shape using his own skill. 

The picture chosen by me

First using pen tool tracing the outline in AI

I use League Gothic font and technique of wrap, distort and perspective.

Final Outcome in AI

Design method FINAL Project

Design Method class , My lecturer let us choose any topic that we interested. There are many brand and product in this world. 

After I did this research I just realise they are many brand is under the same company.



Come out with Five Ideas:
1. KIT KAT
- Develop a new way to having kit kay.
- Children can mix kit kat with milk.
- Adult mix kit kat with coffee.

2. Yogurt
- come with yogurt ice-cream with new flavour.
- a yogurt ice cream ( healthy, slim, sugar free, vitamin)

3. Haagen Dazs
- Research about chocolate.
  -- How it make and Chocolate comes from where.
  ( In the end, Haagen Dazs is my title that i choose)

What is chocolate? Where does chocolate come from?
Chocolate produced from the seed of the tropical " Theobroma cacao" a small tropical tree, usually called " CACAO". Cacao is native to Central and South America, but it is grown commercially throughout the tropics. About 70% of the world's cacao is grown in Africa. 

Theobroma Cacao tree

The fruits grow for 150 - 180 days, contains 30 - 40 seeds. A good tree produces up to 40 pods a year.

- The seeds of cacao have intense bitter taste, must be fermented to develop flavour. 

- After fermented, the beans dried, cleaned then roasted and remove shell produce cacao nibs.

(Cacao nibs -> Cacao mass)"pure chocolate rough form"

- Cacao mass is liquefied then moulded with or without other ingredients it will become chocolate liquor.

- Chocolate liquor can processed into two types : Cocoa solids and Cocoa butter

Type of chocolate:

1. Sweet Chocolate contains cocoa solids, cocoa butter, fat and sugar
2. Milk Chocolate contains sweet chocolate add milk powder or condensed milk.
3. White Chocolate contains cocoa butter, sugar, milk but didn't have cocoa solids.

The words "chocolate" comes from the Aztee words, "Xocolati". which ironically means "bitter water"

Types of chocolate:

There are so many type of chocolate : unsweetened chocolate, white chocolate, milk chocolate and dark chocolate.

This is mind-mapping before I start research about "Dark Chocolate".

Six thinking hats method used in this mind mapping.

Thru my mind mapping, I realise many some of the people didn't eat or dont like chocolate because they think chocolate will causes fats and not good in healthy. 

Research benefits of Dark Chocolate.

There are many benefit of dark chocolate. Many consumer don't really understand what the benefit of eating dark chocolate. 

Lets me explain a bit about benefit of dark chocolate after i go through the research.

- Dark chocolate has more cacao and less sugar than other chocolate, so it is considered healthier than milk and white chocolate.

- Dark chocolate contains "flavonoids" and " antioxidants".

- Flavonoids is naturally occurring substances found in plants have antioxidant action. Flavonoids in dark chocolate, which is improve blood flow to the brain and improve blood flow to the retina as well.

- Antioxidants protect our cells from damage caused by free radicals, when you eat too many free radicals in your body they start to attack your cells and that can lead over time to low grade inflamanation and some to diseases cancer and heart diseases. 

- Dark chocolate also may have something in common with carrots.

- It is good for our heart and blood vessels. People who eat dark chocolate experience less heart diseases, less heart attacks and less strokes.

- Research according to Ori Hamfmekler, order fully benefit from dark chocolate. A person should not consume more than about 3.5 ounces to 7 ounces a day ( 1 punches  28.349 grams ) 

Kit Kat Senses contains 31g

Small bar - 15 g

Medium bar- 40g

small packaging - 100g

big packaging - 200g

-  Dark chocolate is good for your heart and your blood vessels. People who eat chocolate in suitable amount experience less heart disease, less heart attacks and less stroke.

- Eat dark chocolate have about 30% less heart disease and strokes compared who didn't eat.

- Eat dark chocolate more than twice per week had over 30% less atheistic plaque. one of the ,ain causes and symptoms of heart disease no matter sex, age ,calories intake, smoking or diabetes status.

In the other words, there are lot of good reasons to eat chocolate regular, but no reason to over do it. Of course eating chocolate works much better if you also eat a diet rich in plants foods and fibre and exercise regular.

- The smell of chocolate increases the brain waves, which trigger relaxation and can make people happy or improve moods.

The Myths of Chocolate

-- Chocolate is high in caffeine.

Fact = While eating chocolate may perk you up, it is actually not very high in caffeine. A 1.4 ounces= chocolate bar or an 8 ounces glass of chocolate milk both contains 6mg of caffeine only, the same amount as a cup of decaffeinated coffee. ( For reference, regular coffee contains about 65- 135mg of caffeine)

-- Chocolate is loaded with saturated fat and is bad for your cholesterol.

Fact = Stearic acid, the main saturated fat found in milk chocolate is unique.

Reseach as shown that it doesnt raise cholesterol level the same way that other types of saturated fats do. In fact eating a 1.4 ounces chocolate bar instead of a carbohydrate rich snacks has been shown to increases HDC (good) cholesterol.

-- Chocolate lacks of any nutritional value.

Fact = Chocolate is good source of magnesium, copper, iron and zinc. It also contains polyphenols ( an antioxidant also found in tea and red wine) that have been associated with a decreased risk of coronary diseases.

-- Chocolate is high in fat can lead to weight gain.

Fact = In moderation can be a part of low-fat eating. An occasional chocolate treat also help you stick to your healthy diet . Health professional and nutritions suggest that the calories from fat should account for no more than 30% of your daily caloric intake. Atypical 1.5oz milk chocolate bar contains 13 grams of fat ; dark chocolate only contains 12 grams of fat.

Conclusion, go for quality in small amounts dark chocolate more than 65% cacao and eat maximum 7 ounces per day. Anythings over taking also going to have a problem.

Challenge of project : - problem of eating chocolate.

                                   - many people dont eat chocolate.

                                   - they believe chocolate is not good for health.

                                   - how to educate people about dark chocolate knowledge.

Approach : -  This research prove that go for good quality ( up to 65% cacao ) in small amounts of dark                         

                      chocolate per day is good for health.

                   -  Educate people schedule the time must eat at least 3.5 ounces per day and eat healthy and                

                      exercise regularly. 

Final outcome

- The chocolate diet authors John Ashton and Lily Stoyanovska provide a large trove of research that suggests chocolate, specifically dark chocolate. Provides astonishing amount of health benefits for consumers. The two have devised a diet that incorporates chocolate into an effective weight loss.

- Most importantly for dieters, dack chocolate rates low on the glycemic index.

- Low glycemic foods break down slowly in the digestive tract, with pronto feeling of fullness suppresses to the appetite. Cacao contains finer, block fat absorption.

- Dark chocolate should incorporate all the fundamental components of a standard weight loss plan. The aerobic exercise and strength training need to be a big part of the equation. So dark chocolate considered is snack or dessert. You needs to composed of servings of fruits , vegetables and proteins. 

- Eat right , exercise and keep the right amount of dark chocolate.

Conclusion every day take maximum 7.5 ounces dark chocolate is not only good for our health and it is also won't make us weight gain. 

1.5 ounces dark chocolate pearls

Dark chocolate 72%, 3.5 ounces

Progress for Visual Outcome.

Final visual - Print advertising

Look and feel on billboard 

Still in progress.....