Research of KFC slogan
Timeline and history of KFC
Sep 09, 1890 Harland Sanders is born
1900 Harland Sanders holds a variety of jobs
1930 It all started with "Sanders Count & Cafe"
1936 The title of honorary Kentucky Colonel to Sanders
1937 The Sanders Court & Cafe expands the restaurant
1939 Sanders alters the cooking process
1939 The Sanders Court & Cafe is listed in Duncan Hines
1940 Sanders original Recipe
1949 Sanders marries Claudia Price
1950 Sanders travels the U.S to sell his chicken
1952 The first "Kentucky Fried Chicken" outlet
1952 The Colonel begins actively franchising
1960 KFC is sold in 600 franchised outlets
1964 The first KFC outside of North America
1964 Sanders sells the entire KFC franchise operation
1966 The KFC corporation goes public
1969 The KFC listed on the New York Stock Exchange
1971 Sanders sues Heublein Inc.
1976 The Colonel as popular celebrity
1977 Colonel Sanders speaks on aging
1979 KFC's sales is more than 2 billion
1980 Television advertisements for KFC
1980 KFC runs a few restaurants in Sweden
1980 KFC is an associate sponsor for Junior Johson
December 16, 1980 Colonel Harland Sanders passes away
1982 KFC becomes a subsidiary of RJR Nabisco, Inc.
1985 KFC's Chicken Little sandwich
1985 KFC calls on Will Vinton Studios
1986 PepsiCo, Inc acquires KFC
1987 KFC in China
1990 The Colonel's Rotisserie Gold is introduced
1990 KFC is known as PFK in Canada
1990 The KFC logo is modified
1997 KFC re-entrees as sponsor
1997 KFC, Taco Bell and Pizza Hut
2003 PETA protest KFC's treatment of the animals.
2004 The Kenny Kings chain
December 03, 2005 KFC youth workers, store go on strike
2006 KFC introduces its variation on Shepherd's pie
2006 KFC begins the Fish snacker sandwich during Lent
2006 KFC is the first logo visible from outer space
March 2006 Restaurant Brands agree to phrase out youth rates
October 2006 KFC's chicken is fried with trans fat free oil
2007 KFC starts marketing the chicken as "Extra Crispy"
KFC also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, known mainly for its fried chicken. KFC has been a wholly owned subsidiary of Yum! Brands, Ins. since 2002. The company was founded by Colonel Harland Sanders in 1952, with the abbreviated from of its name adopted in 1991. Starting in April 2007, the company began using its original appellation of Kentucky Fried Chicken again for its signage, packaging and advertisements in the United States as part of a new corporate re-banding program, newer and remodelled restaurants will have the new logo and name.
History of Slogan "finger lickin good"
The first slogan for Kentucky Fried Chicken is "finger lickin' good" for 50years. The slogan originated by accident in the 1950s, when franchisee David Harman was shown eating chicken and licking his fingers in the background of a US TV commercial. A viewer phoned up and complained about the incident and spoke to manager Ken Harbough, who replied: "Well it's finger lickin 'good'. - this is how the slogan "Finger Lickin 'Good" developed. It is one of the most successful marketing slogans of the 20th century.
Kentucky Fried Chicken decided to abandoning its slogan of 50 years as part of an effort to establish a healthier image. The fast food franchise is dropping its famous slogan, reports the telegraph. The changes comes as the chain seeks to emphasise its shift to healthier fare for distance, its adding ovens to its kitchen so it can introduced non-fried options. "Finger lickin' good" is a very good but it is very food-centric, said a KFC chief executive, Martin Shuker. The rebranding new slogan will consider with the introduction of healthier frying oils and promoting healthy eating and combating its negative image.
Slogan in 2010 "So Good"
In 2010, the new phrase became KFC's slogan replaced by the shorter "So Good" and one of the most immediately recognised. "So Good" is all about the food but it also allows us to more effectively communicate the breadth of different things about the brand. This version hope to proclaim the message that the taste of Colonel Sander's top secret coatings is a part to make KFC's food appealing and beneficial. There are also plans to show the calorie content of all items on KFC's menu to help everyone eat healthily.
Latest marketing plans
- KFC has been discussing this step with the Food network as a partner in the department of health "Responsibility Deal" aim to give customers greater choices.
- KFC's 800 outlets in UK and Ireland will stop using palm food oil to fry food and switch to healthier rapeseed oils to reduce saturated fats across.
- KFC hopes this will make a statement about the destruction of Indonesian and Malaysian rainforests.
- A further 7million will be spent kitting out its restaurants with ovens so that is can launch the Brazer, it is the first ever product that is griddled, not fried.
- Brazer options will include a burger and tortilla-style wrap will have fewer calories than other KFC offerings.
New slogan in 2013 "I ate the bones"
Latest new from NEW YORK - 14th April, KFC in the United States is stripping the bones out of its chicken. KFC introducing deep fried boneless chicken pieces with its Original Recipe. This new offering is growing popularity of nuggets and that are easier to eat. The boneless chicken will come out with a marketing campaign with the slogan "I ate the bones! " Before this new slogan launch, KFC had already launching boneless offer. It rolled out smaller chicken "Bites" last year with a variety of sauces. According to DraftFCB Chicago hope this slogan will go viral and become a popular obsession, reminiscent of Wendy's old slogan " Where's the beef? "
This is one of the examples for the new slogan advertising
http://youtu.be/un4DfQH02tY
The Logo and Packaging design.
"Finger Lickin Good" logo and packaging design
So Good!
The latest " I ate the bones " packaging
