COPYWRITING

This is all about advertising research about my opinion and comment from their design, copywriting and visual communication.

The link :

60 creative public awareness ads that makes you think

http://www.hongkiat.com/blog/creative-public-awareness-ads/

Before It's Too Late - Tagline

This is a very clear advertisement from WWF France. The visual reminder of the importance of trees to the atmosphere in "Lungs". 

This tagline is very stairght forward and easy to understand. "Save our earth before it is too late" 

From my first sight, I like the colour skin and graphic they used overall is comfortable and clean. But I feel the visual is a bit confusing. They are trying to reminder audience importance of trees, but make me confusing and think about this ads maybe try to represent something about "Cigarette" or "Smoke" .

This tagline is very stairght forward and easy to understand. "Save our earth before it is too late" 

Dont talk while he drive - Tagline 

A very straight forward advertising from Bangalore Traffic Police. A disturbing photography to shock people out of talking to their friends or families on the phone when they are driving. This graphic enough power to remind people dont talk phone while driving or don't keep call ur friends or families while they are driving.  Safety first.  The blood come out from the phone is creative and the emotions will make people worries and stunning. Besides that, this tagline also simple but it can totally bring out the visual.

Don't buy exotic animal souvenirs - TaglineWWF - Blood

A shocking graphic that showing a women carrying luggage with a trail of red blood walking  in airport. Thru research many people like to buy animal souvenir while abroad. This advertisement is trying to tell everyone "Don't buy animal products" as souvenir save and help for animals. I feel this advertisement very clear and directly voice out the idea, it can easily understand by viewer without copywriting and copywriting is not creative only stairght forward.