The first logo of Twitter in 2006
The original logo was in use from its launch in March 2006 until September 2010. It was incredibly simple, all it consisted of was a blue sign spelling out the company name on a white background. This simple logo was meant to convey the simplicity of the company itself. That people could do write 140 short message or text, despite its simple nature, the action of "tweeting" took off.
The second logo was launched in 2010.
In 2010, they wanted something that perfectly symbolised the tweets that were the cornerstone of the business so they invented the twitter "Bird". The twitter bird summed up the objectives of the company perfectly. The bird brings out the meaning not only did "tweets" sound like something a bird would do, but it is quick and speedy look. It symbolised the quick and simple messages that the service offered. Used blue as the colour too.
New Logo from 2012 till now
The very simple change merely deleted the word "twitter" and left a much larger Twitter Bird. The reason of changing this logo is probably quite simple. They wan people just by seeing the bird, would instantly know what is symbolised. According to Douglas Bowman, a designer of twitter, the new logo resembles a Mountain Bluebird.
-A simplified and more playful version of the old bird with a different haircut and upturned beak, it is based heavily on perfect circles.
-The Twitter bird symbolises freedom, happiness and hope. The company decided to focus exclusively on the bird. They made the bird much larger so it could attract more attention.
-It also changed the colour of the bird to a darker blue signifies communication, reliability, commitment in service and to make it more pleasing to a wider audience.
- The white colour stands for purity and emotion.
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