- What is the marketing plan?
- How could market it?
- Who is the target aundience?
- What is the value chain?
- How to promote?
Jimmy Choo
Poduct
- shoes, handbags, accessories, perfume
- All Choo shoes are hand made, his perfectionist craftsmanship is displayed in their simple details. They are never overtly fashionable yet are equal in elegance to the designer clothes
- Style is elegant, feminine, maybe sexy, favoured by the "Princess of wales, who would buy a style in several colours for evening wear and coordinate with her day suits.
- Choo favers crystalline colours aqua, fuchsia, and bright orange and applies them to luxury fabric like silk satin and shantung. Phython and fish skin are some of his favourite materials because of the way they accept dye, and mink and feathers grace some of his style.
- used a wide variety of stones from swarovski crystals to natural crystals for their healing power.
-Jimmy choo shoes is for the upper class and luxury mostly are actress or superstar.
- most popular choices ppl wear it on big events or on the red carpets.
- even in film or movie also wearing his shoes.
Price
- expensive and not everyone can afford / less people will buy
- the low price start from RM 500
(basic designer)
- middle price costs RM 1,200 -RM 2,000 (USD 400-650)
- RM 3,000 - RM 6,000 (USD 950 - 1500)
-Special edition design in 2007 costs around RM50,000 (USD 16,000)
Place
- only available in KLCC and Pavilion in Malaysia
- they just open in this kind of high-class shopping mall
-target audience is upper high class people
- Popular television " sex in the city " introduced the world to the Jimmy Choo luxury brand
- First lady- Michelle Obana choose a pair of Jimmy chop heels to wear on Inauguration.
-Jimmy Choos are one of the most popular choices gracing the feet of the biggest names on the Red Carpet.
- princess diana
-Some of the recent wearers include Victoria Bechham, Jennifer Garner, Jennifer Lopez, Scarlett Johansson, Katherine Heigl, Beyonce Knowles, Jennifer Lopez and Kylie Minogue.
Promotion
-last season , outdated
- outlet DSW shoe warehouse, Jimmy chop online boutique for off season
- lucky enough score a pair on ur size about half retail price
VINCCI
vincci and vincci+
Product
-Malaysia one of the prominent shoe brands.
- main categories ( party, casual, formal)
- shoes, handbag, watches, sunglasses, bead accessories
- shoes mostly made from synthetic material
-a footwear that focuses on chic and affordability
- real value: quality, functionally and price.
-target audience 12aged to 45aged or teenagers, office wear
Price
- affordable prices and trendiness
- lowest price start RM20
- highest RM300
Place
- 3 warehouse in shah alam
- outlet in shopping mall
- up to 300 freestanding stores, franchised outlets and consignment in Malaysia and around the world (brunie, egypt, indonesia, kuwait, myanmar, parkistan, philippines, saudi arabia, thailand and united arab emirates)
-acceptable by everyone , available and easy to find in every shopping mall
Promotion
- up to 3 times sales in each year.
- mostly up to 50%, some season up to 70%
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