PRODUCT, MARKETING AND ADVERTISING

Choose few PRODUCT of  MARKETING RESEARCH with 4P ( PRODUCT,  PLACE, PRICE, PROMOTION)

- What is the marketing plan?

- How could market it?

- Who is the target aundience?

- What is the value chain?

- How to promote?

Jimmy Choo

Poduct

- shoes, handbags, accessories, perfume

- All Choo shoes are hand made, his perfectionist craftsmanship is displayed in their simple details. They are never overtly fashionable yet are equal in elegance to the designer clothes 

- Style is elegant, feminine, maybe sexy, favoured by the "Princess of wales, who would buy a style in several colours for evening wear and coordinate with her day suits.

- Choo favers crystalline colours aqua, fuchsia, and bright orange and applies them to luxury fabric like silk satin and shantung. Phython and fish skin are some of his favourite materials because of the way they accept dye, and mink and feathers grace some of his style.

- used a wide variety of stones from swarovski crystals to natural crystals for their healing power.

-Jimmy choo shoes is for the upper class and luxury mostly are actress or superstar. 

- most popular choices ppl wear it on big events or on the red carpets.

- even in film or movie also wearing his shoes.

Price

- expensive and not everyone can afford / less people will buy

- the low price start from RM 500

 (basic designer)

- middle price costs RM 1,200 -RM 2,000 (USD 400-650)

- RM 3,000 - RM 6,000 (USD 950 - 1500)

-Special edition design in 2007 costs around RM50,000 (USD 16,000)

Place

- only available in KLCC and Pavilion in Malaysia

- they just open in this kind of high-class shopping mall

-target audience is upper high class people

- Popular television " sex in the city "  introduced the world to the Jimmy Choo luxury brand

- First lady- Michelle Obana choose a pair of Jimmy chop heels to wear on Inauguration.

-Jimmy Choos are one of the most popular choices gracing the feet of the biggest names on the Red Carpet. 

- princess diana 

-Some of the recent wearers include Victoria Bechham, Jennifer Garner, Jennifer Lopez, Scarlett Johansson, Katherine Heigl, Beyonce Knowles, Jennifer Lopez and Kylie Minogue.

Promotion

-last season , outdated

- outlet DSW shoe warehouse, Jimmy chop online boutique for off season

- lucky enough score a pair on ur size about half retail price

VINCCI

vincci and vincci+

Product

-Malaysia one of the prominent shoe brands.

- main categories ( party, casual, formal)

- shoes, handbag, watches,  sunglasses, bead accessories

- shoes mostly made from synthetic material

-a footwear that focuses on chic and affordability

- real value: quality, functionally and price.

-target audience 12aged to 45aged or teenagers, office wear

Price

- affordable prices and trendiness

- lowest price start RM20

- highest RM300

Place

- 3 warehouse in shah alam

- outlet in shopping  mall 

- up to 300 freestanding stores, franchised outlets and consignment in Malaysia and around the world (brunie, egypt, indonesia, kuwait, myanmar, parkistan, philippines, saudi arabia, thailand and united arab emirates)

-acceptable by everyone , available and easy to find in every shopping mall  

Promotion

- up to 3 times sales in each year.

- mostly up to 50%, some season up to 70%

ADVERTISING CAMPAIGNS - WEEK 8

WEEKLY TASK 6 - Chilli Sauces

A new range of chilli sauces combining heat and flavour have been launched on 2012 by Heinz. The three varieties: chipotle&garlic, green jalapeño and yellow habanero are designed to complement the flavours of customers' favourite foods, while adding a chilli kick to dishes in differing degrees. Serving suggestions from Heinz include pasta, pizza, stir fries, chicken, burgers and more. All three of the new Heinz sauces contain chillies sourced from Mexico. Chipotle&garlic is a smoky, medium spiced sauce with a hint of garlic green jalapeño is a hot-spiced sauce with a tangy, zesty taste and yellow habanero is a yellow chilli sauce and also the hottest of the three varieties.

I choose one of the hottest sauces from three varieties "Yellow Habanero" for my hottest chilli sauce print advertising.

My idea is the chilli sauce is just available in Malaysia and it is extreme spicy and hot so it make Malaysia's weather become hot.

ADVERTISING CAMPAIGNS - WEEK 7

Weekly task 5

ADVERTISING FOR NISSAN LEAF

This week our clients is NISSAN company. They launched a new product which is NISSAN LEAF.
It is an electric car 100% electric no gas means NO PETROL  NO TAILPIPE  and ZERO EMISSIONS.

 I come out with three design in a series.

NO PETROL

NO EMISSIONS

NO TAILPIPE

ADVERTISING CAMPAIGNS- Covert Advertising

COVERT ADVERTISING is when a product or brand is embedded in entertainment and media. For example, in a film the main character can use an item or definite a brand. The research for this week is the movie " Street dance 2". I watched the movie and print screen it when I saw any brand appear.


                                                         Adidas Buthan Track Jacket

Adidas Jacket

                                                                   Nike Sports Shoes

                                                                      Nike Jackets

                                                                      Nike T-Shirts

                                                                New York Yankess Cap

Fred Perry

                                                                 Mac Book Pro "Apple"

IDEA IN CONTEXT - WEEK 4

SIX THINKING HATS

Looking at a decision from all points of view

" Six Thinking Hats " is an important and powerful technique was created by Edward de Bono. It is used to look at decisions from a number of important perspectives. This forces you to move outside your habitual thinking style and helps you to get a more rounded view of a situation. Many successful people think from a very rational, positive viewpoint. 

Each "thinking hats" is a different style of thinking

1.  White hat ( whitepaper ) : Data, facts, information known or needed
2.  Red hat (fire and warmth) : Feelings, emotions and intuition
3.  Yellow hat : Values and benefits. Why something may work
4.  Black hat : Difficulties, potential problems, caution and process or drop
5.  Green hat : creative thinking or new ideas, possibilities
6.  Blue hat : Process control situation, make decision, focus, action plans

MULTIPLE INTELLIGENCES

Definitions and examples

Linguistic

- To think in words and to use language understand and express complex meanings.

- To reflect o the use of language in everyday life.

- Sensitivity to the meaning of words as well as the order of words, sounds, rhythms and inflections.

Logical / Mathematical

- To think of cause and effect and to understand relationships among actions, objects, or ideas
- To be able to calculate, quantify, consider propositions, and perform complex mathematical or logical operations
- Inductive and deductive reasoning skills, as well as critical and creative problem-solving

Bodily / Kinesthetic

- To think in movements and to use the body in skilled and complicated ways for expressive as well as goal-directed activities
- Ability to move the whole body for physical activities such as balancing, coordination, and sports
- To use the body in expressive, rhythmic, and imitative ways

Musical

- To think in sounds, rhythms, melodies and rhymes.

- To be able to recognise, create and manipulate .

Interpersonal

- To think sensitivity and understanding of other people's mood, feelings and point of view.

- Includes interacting effectively with one or more people among family, friends or working relationships.

Intrapersonal

- To think about and understand yourself.
- To be aware of one's strengths and weaknesses and to plan effectively to achieve personal goals.
- Ability to regulate own feelings, moods and emotional responses.

Spatial / Visual

- To think in pictures and to perceive the visual world accurately.

- To be able to think in three dimensions and to transform one's perceptions and recreate aspects of one's visual experience via imagination.

Naturalist

- To understand the natural world including plants, animals or scientific studies.

 Existential

- Life, death, ultimate realties.

IDEA IN CONTEXT - WEEK 3

STREET ART

Street art is a visual art developed in public example " in the street or abandon building ". It can include traditional artwork, sculpture, stencil graffiti, sticker art, street poster art, guerrilla art. There are many type of street art normally street artist used free hand to paint out they're feeling,  emotion, message on abandon building or spaces. Traditional graffiti also has increasingly been adopted as a method for advertising. For my opinion use street art merge with advertising it will be very interesting, can go viral  and attract audience.  Some people consider street art is a crime, others consider it is a form of art. This is a borderline issue but I feel street art is very interesting. Many large cities in the world have their own style on street art. 

- Street art is not only graffiti it is also a communicate socially.
- Different countries different style.
- Represent the characteristic of each country.
- Street art - creative
- Spray something can inspire audience.

mind map

Artworks

Products, Marketing and Advertising Media

RESEARCH

SWOT analysis is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, Threats involved in a project or business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable or unfavourable to achieving that objective.

• STRENGTHS: Characteristic of the business or project that give it an advantage over others.
• WEAKNESSES: Characteristic that place the team at a disadvantage relative to others.
• OPPORTUNITIES: Elements that the project could exploit to its advantage.
• THREATS: Elements in the environment that could cause trouble for the business or project.

4P MARKETING

The marketing mix is what marketing people call as " 4P"
-PRODUCT
-PRICE
-PLACE
-PROMOTION

1) Product
The first thing you need, if you want to start a business is what product you are selling. The business has to produce a product that people want to buy or needs. They have to decide which " market segment" they are aiming at age,income,geographical location etc. After that have to differentiate their product so that it is slightly different from what is on offer at present so that people can be persuaded to "give them a try"
- What product are you selling?
- What would be the quality of your product?
- Which features are different from the market?
- What is the USP of the product?
- What are the secondary products which can be sold along with primary( Warranty? Services?)
Based on these questions, several product decisions have to be made. These all decisions will in turn affect to other variables of the marketing mix.



2) Pricing
The price is the amount of money charged for the product or services. Major considering in pricing is the costing of the product, cost to produce the product, advertising and marketing expenses, competitive pressures or discount and allowance.



3) Place
The place is the making of goods and services available in the right quantities at the right locations. In determining price, a firm must consider factors as objectives, channel type, distribution, kinds/location of stores, transportation, storage and managing or coordinating sales channel.



4) Promotion
Promotion is the communication of information between seller and potential buyer. It involves objectives, promotional blend, salespeople, advertising and publicity.

Thus as we see from the above, all of the four variables of marketing mix are guided by the need to develop logical and coherent strategies, plans and programs. They affect and are affected by the decisions made for every other P.

IDEA IN CONTEXT WEEK 2

Negative of Technology

The negative effect of technology on society is getting serious. Ever since the Industrial revolution, technology has been changing at a fast pace. The advantages of technology are undeniable, electronic devices make our life much easier as we can save time and money when using them. In contrast, there are a lot of disadvantages that we don't take into account. I would like to highlights the negative effect of technology on children nowadays. Come out with a mind map, some newspaper articles to support and final outcome.


MIND MAP

NEWSPAPER ARTICLE

http://www.personal.psu.edu/djw5068/assignment%205.html

http://www.aboutourkids.org/articles/antisocial_networking_how_do_texting_social_media_affect_our_children_panel_discussion_csc_

http://www.kjonline.com/news/technology-having-positive-and-negative-effects-in-classroom_2011-03-20.html?pagenum=full

FINAL OUTCOMES

ADVERTISING CAMPAIGNS - WEEK 6

WEEKLY TASK 4

April Fools' Day is celebrated in many countries on 1st of April in every year. It is widely recognised and celebrated as a day when people play practical jokes on each other. Yesterday was April fools' Day today when step into the class we get a weekly task by lecturer to do an advertising of April Fools. I did some research for April Fools jokes.
Make sure you didn't miss out on any of the fun
HERE to share some funny and unbelievable joke.

1. Google nose : http://mashable.com/2013/04/01/google-nose/ 
2. Google apps " Treasure Maps": http://mashable.com/2013/03/31/google-april-fools-2/
3. Youtube " It is shutting down" : http://mashable.com/2013/03/31/youtube-april-fools-day/
4. April Fools in Space " Astronauts Order Pizza": http://mashable.com/2013/04/01/space-prank-iss-pizza/
5. "Headphones for Cats" by Sony: http://mashable.com/2013/04/01/sony-animalia/

                                               Idea sketching for my April Fools. 

IDEAS

1. Type message without fingers and voice control. A new function launching you can typing message using eyes only.
2. A new app - everyone can check what they had eat for whole day by fart thru the phone.
3. McDonald drive thru is not only for cars.

Nowadays McDonald drive thru is only available for cars. My ideas is start from 1st of April Mcdonald drive thru is not only for cars, you can also walk in and order your meals if the restaurant is full house. So come and try now. " I m lovin it "

This is the one I decided for my final outcome.