Advanced Typography Research

FAVOURITE TYPOGRAPHY

Corporate Identity Branding

It is a new idea that bringing a new business into Malaysia which is FOOD TRUCK. :Food truck dining as a popular phenomenon has caught on in several U.S. and Canadian cities. Malaysia also running food truck but my ideas is totally different as we can see many food truck is famous in western country you can simply found a food truck on the street which is selling breakfast, lunch, snack or ice-cream truck. Malaysia's food truck only can found in night market. This ideas is my company will run a system like western county you can find our food truck on the street which is serving you breakfast and lunch convenient for people who don't have extra time to have their meal. Nowadays, everybody lives in a stress and busy life. Many people will take away having their meals in office they have few reason example lack of time, rushing work, meeting or restaurant nearby are full. So that, this company will run a food truck that people can easily found in street, food truck will parking nearby office area or crowded place . We are serving fast and freshly food. 

Food Truck 

Food truck is a mobile venue that transports and sells food, resemble restaurants on wheels. Some may cater to specific meals, such as the breakfast truck, lunch wagon, lunch trusk, snack truck or ice cream truck.

Food trucks also cater at events (carnivals or sporting events) and places of regular work or study  (carnivals, construction sites, sporting events etc.) and places of regular work or study, where regular meals or snacks are in high demand by potential customers. Food truck dining popular in several county including Washington, New York, Austin, Houston, San Francisco, Los Angeles etc.

^{Beside that, food truck rally is also popularity in the United States since 2008. Food truck rally is an event where a group of food trucks gather in one location.}

Food Truck Malaysia

Ideas Name

- Easy Go

- Red Tongue

- First choice

- Big Mouth

- Rolling Box

- Absolutely Bite

- Deep bites

- Take it Easy

- Pick and Go

- Food Paradise

- Steady Box

- Roiling Box

- Daily Meal

- Street Kitchen

Unit Selling Point

- Freshly breakfast and lunch.

- reasonable price

- Convenient packaging 

- Book for party.

- Convenient, fast, fresh and healthy.

How to say it is convenient?

Prepare within 5 minute once make an order. We are running a latest system, you can order food by using our apps and pick it up using code. In addition, we also provide delivery system.

Food Menu

- Sandwiches

- Bread

- Pizza

- Spaghetti

- Burger

- Sandwich wrap

- soup of the day

- Coffee

- Juice

SKETCHES

Logo develop in AI

Advertising Progress

   

 

  

Communicating with Images in Art and Design Task 2

Interview with Encik Suzlee Ibrahim. 

Encik Suzlee is one of the nation's most notable abstract painter and abstract expressionist from 1997. He is 46 years old and master of fine arts. Suzlee has been in the art scene for more than 25 years.  His famous artistic medium is painting acrylic and history art movement which is Abstract Expressionism (1940 - 1955). The biggest artistic inspiration is he met Robert Rauschenberg in 1997, he was inspired by this painter. He started to paint since he was 19 and he worked in graphic department at advertising and publishing companies before he become a lecturer since 1993. Since then, Suzlee had taught at more  than four institutes in Kuala Lumpur. 

Through the long years of his experience as an artist, he always painted on canvas to produce his abstract expressionist style painting.  There were many times, he wanted to do more textures but canvas limits his action. As we understand that canvas serves us one plane surface and one sided within a frame. Canvas can be rolled, folded and used as collage by layering of it to create texture. Between that, it also has soft structure, which is not suitable to stand as relief work on its own. Thats the reason he decided to find out some new material to develop his new medium of artwork. Suzlee latest artwork is not only apply on canvas, he started explore the potential property of petroleum based material that is "Polyurethane" as a new medium of artwork. Polyurethane is flexible under heat and melt under strong fire. Suzlee used fire to heat up and burn the material to get accidental effects, different degree of fire produces different heat level and this produces different effect to the material. The effects may alter the form, shape and texture of the material, it also can be combined layer by layer to help create relief and thickness. The polyurethane IS finished with oil colour and varnish. He believes this will become a new challenge and enhance the creative process of work. We are very lucky to have a chance for visit 24th Solo art Exhibition by Suzlee Ibrahim "Wall Sculpture" in ASWARA Malaysia.

The process of making and developing polyurethane 

sketches

Progress

 Develop artworks.

THE ROCK 1

Polyurethane & Oil

2012/13

FOSSIL

Polyurethane & Wood Vanish

2012/13

BLUE OCEAN

During the visit, one of the artwork Encik Suzlee most satisfied is Full Moon. 

Describe this artwork using Feldman's Method

FULL MOON

polyurethane & oil 2013

Description

1) The artist's name is Suzlee Ibrahim.

2) Title of this work is FULL MOON.

3) Date of the work 2013

4) Medium of materials are polyurethane and finished with oil.

5) I saw a circle and two C  which is reflect vertical.

6) Don't have any subject matter.

7) This is a wall sculpture.

Analysis

1) Only yellow colour apply in this sculpture and don't have any contrast.

2) There are don't have any shape have been arranged.

3) This is a special techniques used by the artist, it is heat, fire and burn to get accidentally texture and visual.

Interpretation

1) The relationship of the title to the sculpture is pop up by the artist when he sketching and what he was thinking plus emotional become a title.

2) Firstly I notice there are many different texture, line, form and it doesn't look like any shape but a little bit like uncompleted circle.

3) According to Suzlee, behind this sculpture doesn't  have any hidden message or history. It come from his own feeling and express the mood when he was processed this sculpture.

4) It make me feel like modern, creative,art and curious how was the artist produce this artwork.

Judgement

1) I like this artwork so much, because it is very new, special  and look stylish. This is the first time I saw sculpture using different material, special techniques to create accidentally texture and it can be a decoration on wall. There are no limit to create any texture, artist can create it following their own mood.

2) Suzlee is successful because he develop a new medium of his artwork, and I believe it will be famous and inspired young generation.

Communicating with Image in Art and Design Task 1

Corporate Identity in Graphic Design Week 1

What is Advertising Pitch?

An advertising pitch describes the idea and proposal of an advertising agency to promote a 

Product or service for their clients. The objectives for the campaign and describe how the campaign will deliver its successful results. Companies request advertising pitches so that they can select the most suitable proposal from a number of advertising agencies. A successful pitch should demonstrate that an agency can use the marketing budget effectively to create greater value for a brand.

Here have some important step of pitching an advertising.

-Thank the client of the opportunity to pitch and introduce all your team members. State the objectives for the advertising, describe what ideas you have and the result or sales you can bring it out.

- Present the target audience that you have research.

- Present the creative ideas for the campaign or some examples.

- Show how your ideas different from others competitors.

- Present the media proposals, explaining why the selected media represent the most cost -  effective strategy for reaching the target audience.

- Provide the client with a proposal budget for the campaign.

What is pitch a product in commercial advertising

Pitching a product in commercial advertising in a right way is important. Analysis the target market for the product and decide which aspects of the product will be most appealing to the target audience 

 For example, a commercial for a coffee shop may show friends laughing together ,having fun and gathering, with the coffee serving as a secondary focus. The pitch is the idea that this coffee shop is a place to having a good times with friends or family. 

Use short or funny commercial to attract and keep attention. Beside that, include a call to action in the commercial advertising. Example like " Limited time only" or "Call and reservation now" to inform consumers to take action.