Thursday, 12 December 2013
Wednesday, 11 December 2013
Packaging in graphic design planning
Week 1
Choose one product
-study product
-marketing strategy
-target market
-target audience
-competitor
Design research
-current/preview design
-latest trend
-material *flexibility
*practical
-competitor design
Week 2
Brain storming
-Theme ? *music
*sport
*cultural
-Festival *Chinese New Year
*New Year
*Hari Raya
*Deepavali
-Souvenir
-Collection
Week 3 to 5
Design Development
-Sketches
*box and packaging
*template
*measure the product size
*Test -mock up
-actual size
-actual material
Design sketches
-make sure template 100% correct
-draw out label sketches
-packaging box sketching
Week 6 to 7
Ready for Submission date
Choose one product
-study product
-marketing strategy
-target market
-target audience
-competitor
Design research
-current/preview design
-latest trend
-material *flexibility
*practical
-competitor design
Week 2
Brain storming
-Theme ? *music
*sport
*cultural
-Festival *Chinese New Year
*New Year
*Hari Raya
*Deepavali
-Souvenir
-Collection
Week 3 to 5
Design Development
-Sketches
*box and packaging
*template
*measure the product size
*Test -mock up
-actual size
-actual material
Design sketches
-make sure template 100% correct
-draw out label sketches
-packaging box sketching
Week 6 to 7
Ready for Submission date
Thursday, 5 December 2013
Packaging week 1
Why we design packaging?
1) Marketing
-competitor
-introduce new product
-product differentiation
-attractive
2) Product Identity
-visual design
-product name
-product logo
Job of Packaging Designers
New product launching
- Packaging
- Label
- Bottle
- Company Name
- Company Logo
- Visual design
- Art direction
Weekly Task
To start a packaging, our lecturer let us start with some box template.
Outcome
1) Marketing
-competitor
-introduce new product
-product differentiation
-attractive
2) Product Identity
-visual design
-product name
-product logo
Job of Packaging Designers
New product launching
- Packaging
- Label
- Bottle
- Company Name
- Company Logo
- Visual design
- Art direction
Weekly Task
To start a packaging, our lecturer let us start with some box template.
Outcome
Friday, 8 November 2013
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