Packaging week 1

Why we design packaging?
1) Marketing
-competitor
-introduce new product
-product differentiation
-attractive

2) Product Identity
-visual design
-product name
-product logo

Job of Packaging Designers
New product launching
- Packaging
- Label
- Bottle
- Company Name
- Company Logo
- Visual design
- Art direction



Weekly Task

To start a packaging, our lecturer let us start with some box template.

Outcome