Evelyn 's design

Friday, 15 March 2013

Research on Print advertising

All of these are my favorite print advertising

BBC World News

I love the visual and typography. It has bring out the feel by playing typo hierarchy.

FaberCastell

The way their represents the color by using the object is creative.

Tuesday, 12 March 2013

First Week :RESEARCH

Advertising campaigns is a specific course of action designed to advertise a company or product. They share same message and themes placed in different type of medias. The objective of an advertising campaigns is to inform people about your product, persuade them to buy the product, make customers remember your product. To start a campaigns do a research for the product, know the target audience, set a theme, selection of media and media scheduling.

There are PRINT media and DIGITAL media can used on campaigns. Print media included newspaper, magazine, banners, outdoor billboards, posters on bus, subways, trains and so on. Digital media are radio, television, email, social networking, website and internet banners ads.

All campaigns do not have fix duration. Some campaigns are seasonal and some run all year round. All campaigns different in timings. Some advertising campaigns are media based, area based, product based, and some are objective based. Advertising plays a very important role nowadays. Advertising is one thing which has become a necessity for everybody in day life.

Promotion is divide to two ways which is above the line and below the line.

ABOVE THE LINE

Which is paid for directly and mostly are digital ways. This type of advertising is useful to promoting product or service the target audience can go wide that you can't imagine it. These all are through media such as TV and Radio advertising, web banner, social networking, print ads, magazine and newspaper.

BELOW THE LINE

The methods of promoting a product that do not use direct advertising .These include public relations, such as getting stars to endorse products or services. Basically all about print ads, newspaper, magazine, banner. The target audience is limited and certain area. Example: newspaper in local only. In addition, above the line is much more effective when the target group is very large and difficult to define. But if the target group is limited and specific, it is always advisable to use "below the line"promotions for efficiency and cost-effectiveness.

Element of Print Advertising

Headline
- A short piece of text usually in larger type, designed to be the first words for the audience to read.

Layout
- Is the way you put all the element together to create the final ad.

Graphic element
- Photography, illustration and logo symbols.

Size and shape
- Newspaper and magazine placement fees are based on ad size. The exact dimensions may vary by publication, but are priced as fractions of page. Some location, like the back cover will cost more.

Call to Action
- Don't just tell the readers about your product, urge them to take action. Example set a time limit and call to action statements include: " Call today to reserve your copy", "Only the First 50 customers receive a free gift, First come first serve"

Contact information
- AD should include the address and phone number for your store, along with any other information a reader needs to follow through on your call to action.

Wednesday, 6 March 2013

Idea generation and development in Art and Design " Own Brand"

Idea Generation and Development in Art and Design

For this subject all the student have to come out with their own"brand".

As a graphic designer, I choose to create a studio for my future.

" EVE STYLE " is a studio

Nowadays most of the advertisement mostly is a professional photography to sell their product. My idea is add some element include watercolour effect, shape,hierarchy to create a new look and idea in advertisement industry.

This is just an idea and concept for my brand.

Tuesday, 29 January 2013

Idea generation and development -moodboard

Idea generation and development in art and design -Branding

For this subject student have to come out with their own brand. This is the few step when we started to create a brand. First do some research and then come out with few mind map to confirm our idea and concept after this we have to start sketch our logo. As a graphic designer, I just want to do fun design with crazy concept, colors, cool shape and illustration. For my own business, I created a brand for graphic design studio.

Mind map and logo sketches

Wednesday, 12 December 2012

Idea generation and development in Art and Design in Sem 2

This is my research for idea generation and development in Year 1, Sem 2 HND. The objective of this subject is create our own brand and logo.

BRAND

What is brand?

Based on my understanding, brand defined as a " name", "term", "sign", " symbol" or design, or a combination of them intended to indentify the goods and services of one seller or group of seller. Branding is not about our target market to choose over the competition, but it is about getting our prospects to see us as the only one that provides a solution or services to them.

How important is it to our Marketing Strategy?

The objectives that a good brand will achieve :

- Delivers the message clearly

- Confirms your credibility

- Motivates the buyer

- Connects your target prospects emotionally

Thus, to succeed in branding we must understand the needs and wants of our customers. A strong brand is invaluable as the battle for customers intensifies day by day.

How to develop a brand

http://www.dummies.com/how-to/content/how-to-develop-a-brand.html

How companies Create a brand

http://www.investopedia.com/articles/professionaleducation/11/how-companies-create-brands.asp

The important of brand

http://marketingdeviant.com/the-importance-of-brand/

Elements of a successful brand

http://www.hingemarketing.com/library/article/elements_of_a_successful_brand_8_messaging#

LOGOS

Next, a logo is a a word or symbol that represents an organisation, business, product, or brand. A logo may be a logotype or word mark, an abstarct or literal graphic mark, or a combination of words and images. The logo may have a specific shape, colour, typeface and arrangement.

Here is some types of logos:

- Word mark or logotype