Evelyn 's design: Idea generation and development in Art and Design in Sem 2

This is my research for idea generation and development in Year 1, Sem 2 HND. The objective of this subject is create our own brand and logo.

BRAND

What is brand?

Based on my understanding, brand defined as a " name", "term", "sign", " symbol" or design, or a combination of them intended to indentify the goods and services of one seller or group of seller. Branding is not about our target market to choose over the competition, but it is about getting our prospects to see us as the only one that provides a solution or services to them.

How important is it to our Marketing Strategy?

The objectives that a good brand will achieve :

- Delivers the message clearly

- Confirms your credibility

- Motivates the buyer

- Connects your target prospects emotionally

Thus, to succeed in branding we must understand the needs and wants of our customers. A strong brand is invaluable as the battle for customers intensifies day by day.

How to develop a brand

http://www.dummies.com/how-to/content/how-to-develop-a-brand.html

How companies Create a brand

http://www.investopedia.com/articles/professionaleducation/11/how-companies-create-brands.asp

The important of brand

http://marketingdeviant.com/the-importance-of-brand/

Elements of a successful brand

http://www.hingemarketing.com/library/article/elements_of_a_successful_brand_8_messaging#

LOGOS

Next, a logo is a a word or symbol that represents an organisation, business, product, or brand. A logo may be a logotype or word mark, an abstarct or literal graphic mark, or a combination of words and images. The logo may have a specific shape, colour, typeface and arrangement.

Here is some types of logos:

- Word mark or logotype