Corporate Identity Final

INTRODUCTION

It is a new idea that bringing a new business into Malaysia which is Food Truck. Food Truck dining as a popular phenomenon has caught on in several U.S and Canadian cities. Malaysia also running food truck but my idea is totally different as we can see many food truck is famous in western country you can simply found a food truck on the street which is selling breakfast, lunch, snack or ice cream truck. Malaysia's food truck only can found in night market. This ideas is my company will run a system like western country you can find our food truck on the street which is serving you breakfast and lunch convenient for people who don't have extra time to have their meal. Nowadays, everybody lives in a stress and busy life.

Many people will take away having their meals in office they have few reason example lack of time, rushing work, meeting or restaurant nearby are full. So that, this company will run a food truck that people can easily found in street, food truck will parking nearby office area or crowded place.

OBJECTIVE

We are serving fast and freshly food.

Prepare within 5 minute once make an order. We are running a latest system, you can order food by using our apps and pick it up using code. In addition, we also provide delivery system.

- Freshly breakfast and lunch

- Reasonable price

- Convenient and stylish packaging

- Book for party

- Convenient, fast, fresh and healthy

The second time improve a new logo

Logo Developing in AI

Character design

The ideas is using egg to create the character is because all our food in menu include eggs.

Progress in AI

Final Outcome Character Design

Stationary Set

Food Truck Design ( Look and Feel )

PROGRESS PACKAGING DESIGN

Cup and Sandwiches packaging. Developing vintage colour and match with shapes.

Trying to experiment using which colour of logo on packaging look match.

New Packaging Design

After developing so much, I decide to use this design on my packaging.

Packaging design look and feel

Phone app

Get our food truck apps from App Store or Google Play to have our most covenient service. Order your food in app and pick up with order number. It is the most convenient service nowadays.

INSTAGRAM

Follow our instagram to get more information and update. Everybody can take a picture and hashtag our instagram. Sometimes our company will held a competition. Please take note.

FACEBOOK

OFFICIAL WEBSITE

TISER ADVERTISING

POSTER ADVERTISING