ADVERTISING CAMPAIGNS - WEEK 5

WEEKLY TASK 3

There are many types of advertising. Mobile billboard advertising as my choice for this weekly tasks. Mobile billboard are generally vehicle mounted billboards or digital scenes. These can be on dedicated vehicles built solely for carrying advertisements along routes preselected by clients. This type of advertising media can go viral. 

Subject Matter:
The purpose of advertising for this new pet shop " CAMEpetshop".

                                                                                    mind map

I just used few typo to representing this ads " Selling my Baby" because I believe it can attract anyone who pass by they will feel curious about this question.  "Who selling baby?  What baby they are selling? Why they selling their own baby?" this kind of question will make people stop and thinking.

Idea in context Week 1

Hospital Issue

There are few problem that find out from hospital.

In 1 MALAYSIA, we should treat everybody ( no wonder is what race) in the same line. Patients come first, Serve first and Care first. I would like to use Blue colour is because blue representing peaceful and red colour is attention.

Unsatisfied of the service

An emotional photography and typo to present how unsatisfied of people.

A figure viewed from behind with grey colour and red typo to make people attention.

Advertising campaigns Research

Advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience to continue or take some new action. The purpose of advertising also be to reassure employees or shareholders that a company is successful. Advertising messages are usually paid by sponsors and viewed via various traditional media including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mai or new media such as blogs, website or text message.

Types of advertising

There are many different kind of medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers , cinema, radio and television adverts, shopping cards, web banners, skywriting, mobile telephones screens, human billboards, forehead advertising, magazines, sides of buses, banners, taxicab doors, musical stage shows, subway platforms and trains, doors of bathroom stalls, stickers on fruits in supermarkets, shopping cart handles, opening section of streaming audio and video, posters or the backs of event tickets and supermarkets receipts. Any place an " identified " sponsor pays to deliver their message through a medium is advertising.

Television advertising / Music in advertising

Tv commercial is generally considered the most effective mass-market advertising format as is reflected by the high prices TV networks charge for commercial airtime during popular TV events. The annual Super Bowl football game in the United States is known as the most prominent advertising event on television. The average cost of a single thirty-second TV spot during this game has reached USD 3.5 million.

Infomercials

An infomercial is a long-format television commercial, typically five minutes or longer. The word "infomercial" is a portmanteau of the words "information" & "commercial". The main objective in an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website. Infomercials describe, display, and often demonstrate products and their features, and commonly have testimonials from consumers and industry professionals.

Print Advertising - Newspapers, Magazines, Brochures, Fliers 

 Advertising products via newspapers or magazines is a common practice. In addition to this, the print media also offers options like promotional brochures and fliers for advertising purposes. Often, newspapers and magazines sell the advertising space according to the area occupied by the advertisement, the position of the advertisement in the publication (front page/middle page, above/below the fold), as well as the readership of the publications. For instance, an advertisement in a relatively new and less popular newspaper will cost far less than an advertisement in an established newspaper that has a high readership. The price of print ads may also depend on quality of the paper and the supplement in which they appear. 

AUDI print ads

Absolute vodka print ads

Outdoor Advertising - Billboards, Kiosks, Trade-shows and Events

It makes use of several tools and techniques to attract the customers outdoors. The most common examples of outdoor advertising are billboards, kiosks, and also events and trade-shows organized by the company. Billboard advertising is very popular. However it has to be really terse and catchy in order to grab the attention of the passersby. Kiosks not only provide an easy outlet for the company's products but also make for an effective advertising tool to promote the company's products. Organizing special events or sponsoring them makes for an excellent advertising opportunity and strategy. The company can organize trade fairs, or even exhibitions for advertising their products. If not this, the company can organize several events that are closely associated with their field. For instance a company that manufactures sports utilities can sponsor a sports tournament to advertise its products. Most often, they are located on main roads with a large amount of passing motor and pedestrian traffic; however, they can be placed in any location with large amounts of viewers, such as on mass transit vehicles and in stations, in shopping malls or office buildings, and in stadiums.

BMW mini cooper

McDonald ads on billboard

Consumer-generated advertising

This involves getting consumers to generate advertising through blogs, websites, wikis and forums, for some kind of payment.

Online advertising

Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Online ads are delivered by an ad server. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Rich MediaAds, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

Street advertising

This type of advertising first came to prominence in the UK by Street Advertising Services to create outdoor advertising on street furniture and pavements. Working with products such as Reverse Graffiti, air dancer's and 3D pavement advertising, the media became an affordable and effective tool for getting brand messages out into public spaces.

McDonald Street ads

Kit Kat Street ads

Celebrity branding

This type of advertising focuses upon using celebrity power, fame, money, popularity to gain recognition for their products and promote specific stores or products. Advertisers often advertise their products, for example, when celebrities share their favorite products or wear clothes by specific brands or designers. Celebrities are often involved in advertising campaigns such as television or print adverts to advertise specific or general products. The use of celebrities to endorse a brand can have its downsides, however. One mistake by a celebrity can be detrimental to the public relations of a brand. For example, following his performance of eight gold medals at the 2008 Olympic Games in Beijing, China, swimmer Michael Phelps' contract with Kellogg's was terminated, as Kellogg's did not want to associate with him after he was photographed smoking marijuana. Celebrities such as Britney Spears have advertised for multiple products including Pepsi, Candies from Kohl's, Twister, NASCAR, Toyota and many more.

Beyonce- Emporio Armani  perfume

Avril Lavigne - Wild rose perfume

Taylor Swift - Cover girl magazine

Covert advertising (Advertising in movie)

Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports. There is no commercial advertising as such in the entertainment but the brand or the product is subtly (or sometimes evidently) showcased in the entertainment show. 
 For example, in a film, the main character can use an item or other of a definite brand, as in the movie Minority Report, where Tom Cruise's character John Anderton owns a phone with the Nokia logo clearly written in the top corner, or his watch engraved with the Bulgari logo. Another example of advertising in film is in I, Robot, where main character played by Will Smith mentions his Converse shoes several times, calling them "classics," because the film is set far in the future.I, Robot and Spaceballs also showcase futuristic cars with the Audi and Mercedes-Benz logos clearly displayed on the front of the vehicles. 

Surrogate Advertising  (Advertising Indirectly )

Surrogate advertising is prominently seen in cases where advertising a particular product is banned by law. Advertisement for products like cigarettes or alcohol which are injurious to health are prohibited by law in several countries. Hence these companies come up with several other products that have the same brand name and indirectly remind people of the cigarettes or alcohol of the same brand by advertising the other products. Common examples include Fosters and Kingfisher beer brands, which are often seen to promote their brand with the help of surrogate advertising. 

CREATIVE GUERRILLA ADVERTISING

Images speak louder than words. Here is some sample for Guerrilla Advertising to make consumers by surprises, makes an indelible impression, and pops up where and when people least expect it. This form of marketing is desired because it often has a high ROI. Guerrilla marketers are able to make a lasting impression without spending a lot of their marketing budget. By being a little cleverer and more unpredictable, you challenge consumers who desire some fun in their products.

There are better ways to make career - Jobs in Town

Hey City That Never Sleeps, Wake Up by Folgers

KQV Dental Implant Insurance: Bowling Alley

Vijay Sales: Need A New Barbecue?

ADVERTISING CAMPAIGNS - WEEK 4

WEEKLY TASK 2

Here are the ads for promoting Faber Castell colour pencil. I believe that colour pencil is the one of important things in our life and colour pencil have accompany everyone grow up


We can colour our own future with using " FABER CASTELL" colour pencil.

I have an ideas to create ads for Faber castell company. Find some famous or successful designer create their artworks by using faber castell products. It can make people feel confident on this brand. For example, a famous fashion illustrator "Cedric Rivrain" created his fashion illustrator with using faber castell 's colour pencil. 

Advertising Campaigns - WEEK 2

WEEKLY TASK 1

After done research for week 1, time never slow down. We continue have weekly task ads.The very first weekly task is TRAVEL Ad.

Ethnic Malaysia is a multi-ethnic country about more than 30 ethnic groups. The three major ethnic os Malay, Chinese, India and other. We are a big family with different type of culture. I use ROJAK to represented Malaysia. "ROJAK" is a famous food in Malaysia. It is salad type of food drizzled in thick, dark sweet sauce and heaped with roughly ground peanut. Typical ingredients are pieces of apple, pear, pineapple, mango and Chinese dough fritter all mix together.

SUCCESSFUL ADS CAMPAIGNS

Carlton Draught " Beer Chase" 

Agency: Clemenger BBDO,Melbourne, Australia

This year, few ads in the category were as moronic—in a good way as this instant classic from Australia's Carlton Draught. The ads, which haven run on TV yet, has been viewed almost 1.5 m times since being uploaded to YouTube. Furthermore, this ad was sent to the media, the Carlton Draught and the AFL databases as well as all staff of Carlton United Brewers. It also ran on the Carlton Draught Facebook and twitter pages.

"Beer Chase" opens with four bros celebrating a heist with a cheeky pint. These blokes are so endearingly dumb that they almost fail to notice that the pub is full of police. The ad quickly and humorously cuts to a chase scene, though it takes place entirely on foot, as the guys decide not to drink and drive their getaway car. As a cheesy '80s anthem plays, the boys hoof it through city streets, down alleys and over hills, losing the cops one by one until they eventually blast their way through a roadblock—well, actually, they climb gingerly over it, as the police absurdly duck and cover. Finally, our heroes—pints still precariously in hand—leap from a bridge and land on a booze cruise, where they party on. The ad wraps with the tagline "Made from beer," a wonderfully half-witted ending to 90 seconds of pure entertaining silliness.

Based on the study case to test the Clemenger BBDO Melbourne ‘Beer Chase’ spot, Inside Story combined two approaches: Survey Sampling International ,national online panel of 184 males aged 35 to 60 years, plus a new retinal technology that measures the level of emotional activation through pupil dilation and maps eye movement as it scans across the ad’s images. All the research was conducted in a central Sydney location. Emotion opens the door to memory. An ad that can achieve high emotional activation and stays in memory at the point of branding and key message cut through is highly to be effective, according to what we are learning now about ad effectiveness. This is about getting more impact for the brand and its message, within key scenes.

The online survey drills deeper. From its responses, we learn that ‘Beer Chase’ is broadly enjoyed by all study participants but holds especially strong appeal among Carlton Draught drinkers 
Ninety per cent of Carlton Draught drinkers claimed to like the ad a little or a lot . A high 87% of Carlton Draught drinkers described the ad as “appealing to people like me” . And 66% claimed that the ad made them feel even more interested in drinking Carlton Draught beer. This compares with 42% of all others.

It appears these Carlton Draught drinkers embrace the particular brand of humour portrayed. They consider the ad good to share (86%) and 70% strongly feel it depicts the type of humour they “enjoy sharing with friends”. This compares with 47% for all others.With such high levels of activation and attention, brand messaging is as expected - it is also strong.
Again, brand messaging is strongest among those with an affiliation with Carlton Draught - with message takeout focusing  on the Carlton Draught being precious (93%) (“They don’t want to waste a drop”), popular (82%), authentic (81%) and for everyone (77%).Message registration among non/less frequent Carlton Draught drinkers was significant but lower across all these message points.

'Beer Chase’ would appear to be an all-round winner. It is a highly involving, well branded ad which also achieves strong brand messaging for Carlton Draught.
The research indicates it is highly likely to achieve a positive impact on sales, especially among those with an affiliation with the Carlton Draught brand.

For my opinion, this TV commercial is one of the most impressive. I believe that an ads should be fun and not too serious.


Watch the full version of Carlton Draught "BeerChase" TV adhttp://www.youtube.com/watch?v=_GbHpqfv9is

Procter & Gamble " BEST JOB " London 2012 Olympic Games film

GETS OVER 4M YOUTUBE VIEWS

2012 most unforgettable advertising campaigns.

The two minute spot - produced and created by Wieden & Kennedy, a Portland based agency and director Alejandro Gonzalez Inarritu was the cornerstone of the " Thank You, Mum " campaign.

Procter & Gamble embarked on the company's biggest campaign in its 174 year history, using its Olympic sponsor status to push an emotive message celebrating mother worldwide. P&G's Best Job video has taken off since launching April 17. More than 4million people watched the video o the main site, which has been seeded in different languages to appeal to different territories. It ran online, TV and in print. Recently won the Emmy for the best primetime commercial.

The video tracks mother around the world on their daily lives, looking after children then proudly watching them excel in his pr her sport. The advertising ends with the tagline: " The hardest job in the world is the best job in the world "

P&G also has a Facebook campaign taht donates $1 for every "Like" to a USOC/Team USA youth sports fund up to $100,000. The Facebook site has so far generated 590,873 like and 9,456 conversations on the social network since its launch in April 2012.


Watch the video on youtube
http://www.youtube.com/watch?v=HO50_FZfwXs

Research on Print advertising

All of these are my favorite print advertising

BBC World News

 

I love the visual and typography. It has bring out the feel by playing typo hierarchy.






FaberCastell

The way their represents the color by using the object is creative.

SEM 3 : ADVERTISING CAMPAIGNS

First Week :RESEARCH

Advertising campaigns is a specific course of action designed to advertise a company or product. They share same message and themes placed in different type of medias. The objective of an advertising campaigns is to inform people about your product, persuade them to buy the product, make customers remember your product. To start a campaigns do a research for the product, know the target audience, set a theme, selection of media and media scheduling.

There are PRINT media and DIGITAL media can used on campaigns. Print media included newspaper, magazine, banners, outdoor billboards, posters on bus, subways, trains and so on. Digital media are radio, television, email, social networking, website and internet banners ads.

All campaigns do not have fix duration. Some campaigns are seasonal and some run all year round. All campaigns different  in timings. Some advertising campaigns are media based, area based, product based, and some are objective based. Advertising plays a very important role nowadays. Advertising is one thing which has become a necessity for everybody in day life.


Promotion is divide to two ways which is above the line and below the line.

ABOVE THE LINE  

Which is paid for directly and mostly are digital ways. This type of advertising is useful to promoting product or service the target audience can go wide that you can't imagine it. These all are through media such as TV and Radio advertising, web banner, social networking, print ads, magazine and newspaper.

BELOW THE LINE

The methods of promoting a product that do not use direct advertising .These include public relations, such as getting stars to endorse products or services. Basically all about print ads, newspaper, magazine, banner. The target audience is limited and certain area. Example:  newspaper in local only. In addition, above the line is much more effective when the target group is very large and difficult to define. But if the target group is  limited and specific, it is always advisable to use "below the line"promotions for efficiency and cost-effectiveness.

Element of Print Advertising 

Headline  
- A short piece of text usually in larger type, designed to be the first words for the audience to read.

Layout
- Is the way you put all the element together to create the final ad. 

Graphic element 
- Photography, illustration and logo symbols. 

Size and shape
- Newspaper and magazine placement fees are based on ad size. The exact dimensions may vary by publication, but are priced as fractions of page. Some location, like the back cover will cost more.

Call to Action
- Don't just tell the readers about your product, urge them to take action. Example set a time limit and call to action statements include: " Call today to reserve your copy", "Only the First 50 customers receive a free gift, First come first serve"

Contact information
- AD should  include the address and phone number for your store, along with any other information a reader needs to follow through on your call to action.

Idea generation and development in Art and Design " Own Brand"

Idea Generation and Development in Art and Design

For this subject all the student have to come out with their own"brand".

As a graphic designer, I choose to create a studio for my future.

" EVE STYLE " is a studio

Nowadays most of the advertisement  mostly is a professional photography to sell their product. My idea is add some element include watercolour effect, shape,hierarchy to create a new look and idea in advertisement industry.

This is just an idea and concept for my brand.