Idea generation and development in Art and Design in Sem 2

This is my research for idea generation and development in Year 1, Sem 2 HND. The objective of this subject is create our own brand and logo.

BRAND

What is brand?

Based on my understanding, brand defined as a " name", "term", "sign", " symbol" or design, or a combination of them intended to indentify the goods and services of one seller or group of seller. Branding is not about our target market to choose over the competition, but it is about getting our prospects to see us as the only one that provides a solution or services to them.

How important is it to our Marketing Strategy?

The objectives that a good brand will achieve :

- Delivers the message clearly

- Confirms your credibility

- Motivates the buyer

- Connects your target prospects emotionally

 

Thus, to succeed in branding we must understand the needs and wants of our customers. A strong brand is invaluable as the battle for customers intensifies day by day. 

How to develop a brand

http://www.dummies.com/how-to/content/how-to-develop-a-brand.html

How companies Create a brand

http://www.investopedia.com/articles/professionaleducation/11/how-companies-create-brands.asp

The important of brand

http://marketingdeviant.com/the-importance-of-brand/

Elements of a successful brand 

http://www.hingemarketing.com/library/article/elements_of_a_successful_brand_8_messaging#

LOGOS

Next, a logo is a a word or symbol that represents an organisation, business, product, or brand. A logo may be a logotype or word mark, an abstarct or literal graphic mark, or a combination of words and images. The logo may have a specific shape, colour, typeface and arrangement. 

Here is some types of logos:

- Word mark or logotype

- Icon or Mark

- Combination Mark

Some examples of well- known brands and logo are Mc Donald's, Mercedes Benz, Honda, Nike, Coca-cola and so on.

Lets me share some link that are useful for research, it may be helpful for you

How to Create a Professional Logo

http://www.webdesignerdepot.com/2009/02/how-to-create-a-professional-logo/

10 common mistakes in Logo Design

http://www.smashingmagazine.com/2009/06/25/10-common-mistakes-in-logo-design/

Final Assignment : Dissecting Nature

 Dissecting Natural

 This is my final out come in Digital Art Media. Theme is " DISSECTING NATURAL" . My title is " Beauty of Natural". The modern era are progressive and human thought are slowly complexity too. A lot of things we cannot just look at the surface. Which is "do not judge a book by its cover".

 I choose to use water-colour effect as my background and create vector by myself using wacom. I use the element of ornament to create vector. Why I choose to draw vector on watercolour effect? The concept is there are a lot of things in life that we can't estimate and understand but life is still colourful.

Lesson 7 Chinese typo

In this lesson, I design Chinese typo with using my own 

 Chinese name. 

                                                             

               This is my Final Outcome. its is meaning like flower, that's why i represent with using flower vector, make the design as simple as i can

Lesson 6 Scanning and illustrator

First of all. we did watercolor effect by our self then scan into computer and put in Illustrator add on typography

Final

Lesson 5 Wacom Drawing

By the way, in this course I m honored got opportunity to learned about wacom. 

Original Picture

with this background, I use my own watercolor effect 

Lesson 4 Album Art

This lesson we have to redesign an album art. Saxophone Colossus by Sonny Rollins have been choose to redesign.

                                                                           

Lesson 3 Photo-manipulation

The next lesson is Photo-manipulation. I used Photoshop to create a new image based on the subject matter which is nature. I using petal to create butterfly.

Lesson 2 Typography Hierarchy

Typography and Hierarchy is the key message for delivering message to audience. So it is important in any designs. I choose few quote and keep trying several arrangement of  typography

This is the one i choose from my experiments 

Lesson 1 in Digital Media HND

This is my very first assignment in Digital Media class in Year 1 , Sem 1 HND by using Adobe Illustrator. The objective of this  assignment is let us to explore and playing around with typography and photography.