Evelyn 's design: June 2013

My topic for Ideas In Context is Drug.

There are many ways to take a drug like powder form, injection, pills and party drug. Some of the reason that people take drugs because drug can eraser their suffering, helps relieve stress, cover painful memories or chase the high once their experienced.

There are also many types of recreational drugs such as Amyl Nitrates, Ketamine, MDMA and Methamphetamine.

After that, I decide to develop about "Party drug". Based on my research there are few type of "party drug" is famous in 2013.

-MOLLY( mix of cocaine and ecstasy)

- Methamphetamine (syabu, ice, yaba, pil kuda)

-Ketamine ( mostly using in party drug and rape drug)

-Erimin 5

"Party Drug" can happened in any party it is an action that a guys do for a girls by using put a pills or injection inside their drinks. While they can be fun, there’s also the downside that girl are in less control and the boy can mess with your body. Why their do this? Based on the research the most of them will do this is because of curiosity, enjoy the feeling or relax and experiment.

How does a girls can protect herself from "Daze Raper"?

- Never drink which is from stranger

- Never leave your drink unattended

- Drink nothing opened by another person.

- Don't attend party which someone you don't know.

- Arrive as a group in party then leave as a group.

What is rape? Sex without consent is RAPE. Rape is one of the abhorrent crimes in society. Sadly, research show that for every case that is reported, nine goes unreported. Malaysia law defines rape as sex with or without consent of a girl below 16 years old is considered statutory rape. Between that, marital rape is not criminalised in Malaysia. Under the law, a husband can only be charged with causing hurt or fear of death, to his wife in order to have sexual intercourse with her.

Myths about rape

1) Women wear revealing clothes will get raped.

2) She didn't scream or fight back, so it wasn't rape?

3) Kissing or hugging can lead to rape?

What to do if you have been raped?

First of all, remember don't blame yourself

Second, don't just wash or bathe yourself after get raped

Third, make a police report or go to a general hospital for medical check up.

But Based on my research most of the victim will just keep quiet, feel herself "dirty", cannot face herself, keep the pain and hurt or maybe feel wan to "suicide". This is a fool decision.

Girls should find out a solution and solve the problem.

- Girls should facing and stand up bravely.

- If you are injured or ill, go hospital emergency department for treatment, call the police and report, preserve the evidence.

-Notify other females you know about the effects of these dangerous drug.

As a WOMEN'S AID ORGANISATION (WAO) we are willing to help you out and know your rights. If girls need any help can visit our website www.wao.org.my for getting more information.

Enjoy the "PARTY" without scar

Romp Party

Mistakenly Night

Don't let the scar steal your present

Final for this subject, I choose NESCAFE to create Digital Campaign.

NESCAFE history
- 1930 Brazil.
- First introduced in Switzerland, 1st of April 1938.
- After World War 2, export to France, Great Britain, USA.
- Start form 1940s, its popularity grew and available in 30 countries.
- Today several varieties of NESCAFE to suit all different tastes.
- Since 1938, have represented the origins of coffee and work hard ensure you only have the best in your cup.
- 100% pure coffee.

NESCAFE Future PLAN
1. Sowing the seeds for the future.
- By ensuring long term security for farmers and respect for the environment.

2. Make difference in Farming
- Nescafe works with RAINFOREST ALLIANCE, SAN, NGOs and 4C.
- Aims to transform coffee- farm management to benefit working and future generations of farmers.
- Doubling the amount of coffee bought from farmers.
- 220 million high-yield.

Rainforest Alliance, SAN, 4C, NGOs and Nestle work together to combine the traditional wisdom of farmers with modern science to give farmers new tools and techniques.

Responsibility Goes Beyond The Cup: Creating Shared Value
- Responsibility Farming
- Responsibility Production
- Responsibility Consumption
Find out how we promote environment responsibility, how we create shared value for the people whose lives we touch and how you can help.

NGOs train thousand of farmers, equipping them for future.

Rainforest Alliance is an international nonprofit organisation that to conserve biodiversity and ensure sustainable livelihood by transforming land use and business practices. Help us work towards responsible development by nurturing it locally.

4C Goal is helping Coffee farmers attain higher efficiency, cost reductions and quality improvements. Furthermore, it helps them to sustainable agriculture by encouraging farmers to avoid pollution, use less pesticide and converse water. 4C logo is not on the NESCAFE product, this concept is not building up a brand image, is about improving the production process.

SAN more advanced criteria embracing the three interlocking spheres of sustainability : environment protection, social responsibility and economic viability.

-Today more than 5,500 cups of Nescafe instant coffee are consumed every second with different varieties catering.
- Celebrate the rich history and heritage of Nescafe, the world's first instant coffee, keep different coffee aroma.
- Nescafe is present in over 180 countries now.
- ITS promise for future growth as it continues to lead the coffee beverage category.

MACHINE INNOVATION
- Launched Nescafe Dolce Gusto in Switzerland, Germany and UK in 2006 and in Spain a year later.
-" Coffee shop at home" machine can switch from hot to cold.
- Two years later, available in Japan, Malaysia, Thailand as "at home coffee by the cup"

Unique Selling Point of NESCAFE
1) Nescafe red mug - 1 coffee cup 1 good feeling
- to pass love between two person
- red mug represent hug and happiness.

2) NESCAFE build impression of consumer, can live in mind of consumer.
3) Brand awareness and brand image making loyal in the Brand image.
4) NESCAFE always touch customer's hearts.

Goodness of NESCAFE
- Coffee engages the senses and emotions from stimulation to relaxation to refreshment and beyond.
- Caffeine stimulates the senses. Refresh your body and mind before embracing on demanding task.

NESCAFE aim on advertising campaign
- emotion aspect
- warm of love

Nescafe is celebrating 75years of the Nestle brand that invented instant coffee in March 2013.

IDEAS of digital campaign.
1) " THANK YOU campaign
2) SHARE story when you drink
3) When you lonely you always have Nescafe.

TITLE of the campaign
1) Share moment
2) Passing your love
3) Nescafe passing your heart
4) Free Love
5) Spread the love
6) We spread the love do you?

First of my decision is choosing "free love" as my title, but after keep developing in the end I decided to choose " Thank You" as my title for this digital campaign.

Campaign Title: THANK YOU
Objectives: SHARE

Nescafe is giving out "free" nescafe nationwide through out 7 days for everybody to thank all the support have been given for the past 75 years. Spot us a big red NESCAFE truck, we will be driving around town near you. Take a picture and Share your moments or story through social media using our photo apps. The apps are available in Apple Apps store and Google play store. Lets unite and make it memorable.
Last, we would love to thank everyone for having us as part of your life for years to come.

The main point we giving out "free" nescafe is wan to fully thank all the customers stay loyalty with us. We appreciate it and help us to share your moment and story on social media.